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Our Common Humanity in the Information Age in New York, U.S
November 30, 2006

On November 30th, at United Nations Headquarters in New York, Korea’s Ambassador of Tourism and Sports, Madame Dho Young-shim, participated in the UN Special Event “Our Common Humanity in the Information Age.” The event was being organized by the Global Alliance for ICT and Development, which was recently launched by UN Secretary-General Kofi Annan, for the purposes of promoting the core values and principles of the Millennium Declaration and the 2005 World Summit - freedom, solidarity, equality, tolerance, respect for nature and shared responsibility. The day-long event included six interactive dialogue sessions, each placing special emphasis on the importance of global cooperation in ensuring a shared future for the benefit of all humanity through the achievement of the Millennium Development Goals. Participating as a panelist during Dialogue Session 3: “Equality and Opportunity”, Ambassador Dho represented the UNWTO ST-EP Foundation. Her speech, entitled ¡°Achieving the United Nations Millennium Development Goals through Tourism in Least Developed Countries,¡± focuses on how the global tourism industry can play a significant role in poverty reduction through fostering sustainable economic developments. Other notable speakers included former Finnish President Martti Ahtisaari and Director of the United Nations Millennium Project Jeffrey Sachs. The event was broadcasted to viewers in all regions of the world through various forms of ICT.

The 1st Korea-Africa Forum in Seoul, Korea
November 09, 2006

The UNWTO ST-EP Foundation sponsored the 1st Korea-Africa Forum on, November 8th. The event, which was co-hosted by Korea’s Ministry of Foreign Affairs & Trade and the Korea Institute for International Economic Policy, was held for the purposes of laying a solid foundation from which sustainable partnerships and cooperation could be fostered. Honorable participants included the United Nations Secretary General Elect, Ban Ki-moon, President of the Republic of Benin, His Excellency Boni Yayi, President of the Republic of the Congo, His Excellency Denis Sassou Nguesso, President of the Republic of Ghana, His Excellency John Agyekum Kufuor, and President of the United Republic of Tanzania, His Excellency Jakaya Mrisho Kikwete.Throughout the day, many distinguished guest speakers made presentations during the Forum’s three unique sessions: Session 1: Developing Economic Cooperation between Korea & AfricaSession 2: Economic Development of Korea: Sharing Experiences with AfricaSession 3: Plans to Develop a Partnership between Korea & AfricaNotable comments came from Mr. Akpa Akmel Prosper, Advisor to the Director General, UNIDO, who said that ¡°a long-term relationship is not a friendship.¡± Meaning that Koreans and the world must actually come to Africa and see the raw materials available and do business there because it is profitable. The Honorable Charles Murigande, Ghana’s Minister of Foreign Affairs, pondered why Africa had been left behind at a time when the rest of the world was developing. He asked, “Is it colonialism or slavery? Is it the lack of democracy?” He answered “no” to both questions and said it was in fact the lack of vision among leaders who were undisciplined and selfish. He noted that African countries could learn from Korea, who during the same period had invested heavily in human resources and education. Finally, Kenya’s Minister of Foreign Affairs, The Honorable Raphael Tuju, said that he sees great opportunity where others see problems. He referred to the lack of infrastructure in some areas of Africa as an opportunity with much potential for growth.Speaking on behalf of the UNWTO ST-EP Foundation was Chairperson of its Board of Directors, Dho Young-shim. Her speech entitled, “Hope for a Shared Future: Korea and Africa’s Sustainable Partnership for Poverty Elimination to Achieve the UN Millennium Development Goals” offered a unique perspective by focusing on how growth in the international tourism industry can be used to create sustainable economic development on in Africa. She commented that “half of Africa’s population is under the age of 18. If we wait 10 to 15 years for huge amounts of infrastructure to be developed, many in this age group may miss out on employment opportunities. But, sustainable tourism can be done without much infrastructure, and is therefore one of the most viable options available to Africa.” During her presentation, Madame Dho also chose to focus on projects currently underway in Africa by describing the practical grassroots initiatives being implemented by the ST-EP Foundation. After her speech, several of the African delegates gave her warm praise and complimented ST-EP on sponsoring the Forum and its efforts to reduce poverty internationally.

Kenyan Winner of 2006 JoongAng Seoul Marathon Visits ST-EP Foundation Headquarters
November 08, 2006

UNWTO ST-EP Foundation Headquarters was visited on Monday November 6th by the winner of the 2006 JoongAng Seoul Marathon, held over the weekend.Chairperson of the ST-EP Foundation’s Board of Directors, Madame Dho Young-Shim, invited the Kenyan international marathon star, Jason Mbote, (29), to congratulate him on his impressive victory, and to discuss his interest in developing a sustainable tourism project.After winning the competition that brought together more than 20.000 runners, he revealed his plan to use the US50.000$ prize money to build 40 houses and open them for bed and breakfasts. Chairperson Dho Young Shim, also the Korean Ambassador of Tourism and Sports, while acknowledging his desire to help mankind out of the bondage of poverty also noted that his ambition was fully consistent with the objectives of the ST-EP Foundation, which seeks to use sports and tourism to fight poverty in local communities in the world’s least developed areas. She further observed that it is quite unique for an athlete to dedicate his trophy for a cause that would benefit thousands of underprivileged in a local community. Such an initiative would help offer training, create jobs and improve living standards, especially of women and youth, who are the future, yet most vulnerable to poverty. Mr. Mbote, who also won the 2005 Frankfurt Marathon, said he had always had this dream but could not push it forward fearing that he would be constrained financially during the project development.Chairperson Dho strongly encouraged him to develop his idea and support promoting the project that would be a significant investment by an athlete linking tourism and sports for the fight against poverty.

Achieving Shared and Sustainable Economic Growth in Africa
August 10, 2006

Dr. John M. Page participated in the UNWTO ST-EP Foundation’s Special Lecture Series #1, in Seoul, by delivering a 30 minute presentation entitled Making Good on the Year of Africa: Achieving Shared Growth. Throughout his lecture, Dr. Page emphasized the importance of economic growth that benefits all members of society, and the 30 years of missed opportunities which had left most Africans “less well off in 2000, than they were in 1980.” He also made several comparisons to Asia, where tremendous economic growth, over the same period of time, reduced poverty by 500 million people. Dr. Page made special mention of key events held in 2005, the Year of Africa. In particular, he noted Jeffrey Sachs’ Millennium Development Goals Report, the UK Commission (Blair Commission) and the G8 Summit at Gleneagles, where a promise was made to double foreign aid worldwide. However, he was quick to echo opening remarks made by the ST-EP Foundation’s Chairperson of its Board of Directors, Ambassador Young-shim Dho, that although aid and investment are essential, advice must also be shared by countries, such as Korea, that have experienced great economic growth over a relatively short period of time. He then reminded the audience, comprised mostly of Korean university students, that only 40 years ago Ghana and Korea had the same per capita income. With respect to Africa’s economy in particular, Dr. Page described how Africa’s oil and mineral wealth needs to be harnessed so that it can trickle down to the citizens of countries. He emphasized that one of the many obstacles to success facing Africa is a lack of foreign investment because of its poor global ranking with regards to “ease of doing business.” He also discussed the importance of a broad agreement under the World Trade Organization concerning tariffs. Africa’s global share of exports actually fell from 4% to 2% in the last 20 years, and weak regional integration is especially hindering land locked countries.Despite areas of concern, Dr. Page also gave the audience reason to be optimistic, given that the potential for a brighter future in Africa does exist. For example, African economies are becoming more diverse, and improved macroeconomic management has caused inflation rates to drop. Also, two-thirds of Africa’s population live in countries experiencing substantial growth in GDP. Lastly, he stressed that the spread of democracy in Africa is increasing “accountability” on the continent. He made special reference to the fact that two-thirds of Africans now think democracy is good for the economy. In his closing remarks, while answering a question concerning policies currently used to regulate aid, Dr. Page stated that, “Societies that don’t commit themselves to change, don’t change.” In other words, achieving shared and sustainable economic growth is dependent on the efforts of people living in Africa.

First Six Poverty Alleviation Projects Approved for Funding by ST-EP Foundation in MADRID
July 13, 2006

eTN- Funding has been approved for the first six tourism projects aimed specifically at helping to reduce poverty to be supported by the ST-EP Foundation. ST-EP, "Sustainable Tourism - Eliminating Poverty", is an initiative of the World Tourism Organization (UNWTO) launched in 2002 at the Johannesburg Summit.The Board of Directors of the Foundation agreed to provide a total of US$500,000 towards developing the following projects:" a network of cross-border national parks and protected areas in nine countries of West Africa - Benin, Gambia, Guinea, Guinea-Bissau, Mali, Mauritania, Niger, Senegal and Sierra Leone;" the use of new technology to enhance the competitiveness of tourism microbusinesses in the Cajamarca and Cuzco areas of Peru and of Cuenca in Ecuador;" a sustainable tourism project for visiting the Konso tribal village area of Ethiopia;" a river footbridge to link the lands of the Kitengela herding community with the Nairobi National Park in Kenya, encouraging tourists to visit the village and spend money there;" a handicrafts village that offers tourists an insight into rural life and culture at Ha Tay in Vietnam; and" an ecotourism training programme for people living in the Sangaréah Bay area of Guinea.The ST-EP Foundation, initially financed by the Republic of Korea, was officially constituted at the last UNWTO General Assembly in Dakar, Senegal, in December 2005."These projects, together with other ST-EP projects currently underway with funding provided by SNV Netherlands and the Italian government cooperation agency, will benefit several thousand poor people in the developing world" said Mr. Eugenio Yunis, Head of the Sustainable Development of Tourism Department at UNWTO, responsible for developing the ST-EP Programme. "We are hopeful that other developed countries will soon join Korea, Italy and the Netherlands in providing additional funds to expand UNWTO’s ST-EP programme" he added.All ST-EP projects are being carried out under the guidance of the Technical Cooperation Service of the World Tourism Organization (UNWTO)."The ST-EP projects are aimed at developing community-based tourism that offers support at grass roots level, bringing social and economic benefits to the local people," said the department’s chief, Dr Harsh Varma. "The objective is for these people to participate in the entire development process, and for them to benefit from the jobs created by tourism, especially in the case of women and young people", he added. Funding for a new group of projects is due to be approved at the next meeting of the ST-EP Foundation in January 2007.

2nd UNWTO ST-EP Foundation Board of Directors Meeting
June 26, 2006

The 2nd Board of Directors meeting of UNWTO ST-EP Foundation was held on June 26, 2006 in Quito, Ecuador at the 78th UNWTO Executive Council meeting.
On that occasion, the Executive Council approved the composition of the Board of Directors and took note of the appointment of Mr. Jun Young Jae as the Director-General of the Foundation, and welcomed the decision of the Board of Directors decided to elect Amb. Dho Young-shim as its Chairperson.
During its meeting, the board of Directors approved 5 projects to be implemented in 2006, in Ecuador-Peru, Ethiopia, Guinea, Kenya and Vietnam, for a total funding of US$ 355,000.

ST-EP Board of Directors to meet next week in Ecuador
June 16, 2006

On June 26th the second meeting of the Board of Directors of the Sustainable Tourism for Eliminating (ST-EP) Poverty Foundation will be held in Quito, Ecuador.The ST-EP Foundation is a growing agency of the United Nations World Tourism Organization. Representatives from eight countries around the world sit on the Board. They include Ecuador, India, Italy, Japan, Lesotho, Saudi Arabia, Senegal and Korea. The meeting will be held in conjunction with the seventy-eighth session of the UNWTO Executive Council.Among other items on the agenda, the Board will select four projects from a short-list of 12 candidate proposals. That short list was drawn up by UNWTO staff in Madrid from numerous submissions received from developing countries around the world.The four projects will all have to deliver constructive results for impoverished communities. They must also meet the criteria of economic, ecological and cultural sustainability.”People should not have to sacrifice their environment and traditions just to earn enough to live on,” said Korean Ambassador of Tourism and Sports, also Chairperson of the ST-EP Board of Directors. “It is important to manage international tourism in ways that bring tangible, long-term benefits.”The selected projects will be announced and posted online starting after the meeting in Quito. More importantly, they will be implemented beginning as soon as possible.

UNWTO Secretary-General returns to Korea
June 16, 2006

UNWTO Secretary-General Francesco Frangialli visited Seoul on June 15th and 16th for the first time in almost two years. He was last here in September, 2004 to formally establish the international headquarters of the ST-EP Foundation in the capital.The highlight of his visit was the signing of a new Memorandum of Understanding between the UNWTO and Korea’s Ministry of Culture and Tourism. Both have committed to launching new programs focused on providing training in developing countries concerning how to best plan, promote and implement tourism initiatives.Mr. Frangialli said “I am delighted by this new initiative from the Republic of Korea, as well as their continued support for the ST-EP Foundation. It is evidence of Korea’s serious commitment to tourism, not only as a way of boosting its national economy, but also as a way of contributing to the prosperity of the entire region.” The Secretary-General also visited the international headquarters of the ST-EP Foundation for the first time, noting how quickly the organization has developed in such a short period. While there, he observed the signing of a second MoA. This time, Korean Ambassador of Tourism and Sports Dho Young-shim, also Chairperson of ST-EP’s Board of Directors, signed on behalf of the Foundation with Mr. Song Jae-ho, President of the Korean Culture and Tourism Policy Institute. The new agreement commits both bodies to jointly developing and launching new projects. The Secretary-General noted ST-EP’s essential role as a communication resource, one which can “send the message that tourism can be an important weapon to fight poverty.” He noted that the same massage was delivered by UN Secretary General Kofi Annan during the UN Chief Executives Board meeting at UNWTO headquarters in April.Secretary-General Frangialli also met with President Roh Moo-hyun and Minister of Foreign Affairs and Trade Ban Ki-moon. A few days earlier Mr. Eugenio Yunis, the UNWTO’s Head of Sustainable Development of Tourism, and Mr. Xu Jing, the UNWTO¡¯s Regional Representative for Asia, also visited the Foundation’s headquarters.

UNWTO ST-EP Foundation wraps up successful African fact-finding trip
April 26, 2006

In late April the UNWTO ST-EP Foundation conducted an extensive fact-finding mission in Ghana, Togo and the Congo (Brazzaville). The chief purpose of the trip was to identify possible sustainable tourism projects in west Africa, while assessing local circumstances first-hand, in particular with respect to the tourism industry.In cooperation with local officials, the Foundation also established youth soccer teams in each of the three countries. Those teams will be goodwill ambassadors of ST-EP and its future work in the region, especially as projects are developed aimed at maximizing the tourism potential of the 2010 FIFA World Cup. There are 30 local children and teenagers on each team, and corporate sponsors have provided professionally designed uniforms, cleats and soccer balls for them all. The teams were launched in each country with a 30-minute intra-squad match. Korean Ambassador of Tourism and Sports Young-shim Dho, also Chairperson of the ST-EP Foundation’s Board of Directors, noted that the very serious and daunting work of fighting poverty needs as much optimism and energy as can be found. “That is one big reason why we are starting our work here with soccer and youth,” she said.Ambassador Dho also commented on the intangible value of investing in young people. “We understand that local, practical projects can empower people,” she said. “It is time to start turning some of the despair in impoverished communities into hope for real, lasting development.”The most exciting tourism potential was in Ghana. Cape Coast, about 165 kilometers west of Accra on the Gulf of Guinea, features the imposing Elmina Castle, a massive fortification built by the Portuguese within 15 years of their discovery of the gold-rich region in 1471. Soon after, the castle became one of west Africa’s most prominent facilities in the burgeoning slave trade. Today it is a World Heritage Monument. Just north of Cape Coast, tourists can enjoy Kakum National Park, which covers over 350 square kilometers of rainforest. Recognizing the importance of sustainability, the park uses local produce in its cafe, authentic local merchandise in its gift shop and former hunters with their vast expertise as fascinating tour guides. The highlight of Kakum National Park is the canopy walkway, which allows visitors to experience the rainforest from walkways suspended just under the tree line. There are only three other canopy walkways in the world. Jake Obetsebi-Lamptey, Minister of Tourism and Modernization of the Capital City, noted that ¡°the government of Ghana has named tourism as one of three pillars for Ghana’s economy in the 21st century. We have a competitive advantage in tourism,¡± he added. “We recognize its potential for the economy and to create jobs.”In Togo the delegation visited several sites in and around the capital, Lomé. At la Village Artisanal de Lomé, visitors can watch artisans at work and purchase their many different traditional carvings, weavings, paintings and clothing. Not too far away, beautiful beaches stretch out before the clear-blue waters of Lake Togo, a picturesque, clean and safe lagoon barely separated from the Atlantic. One of the many villages along the shoreline of Lake Togo is Togoville, a community that seems like a doorway to the past. The country got its name from that place, where in 1884 Germany signed a treaty with Chief Mlapa III. Today tourists can visit Mlapa V Moyennant at the Chief’s residence, where he keeps his throne and holds court. There is also the 100 year-old Cathedral Notre Dame du Lac Togo, with its beautiful stained-glass windows and graphic paintings of African martyrs. Voodoo has a much longer history in Togoville, the area from which it came to Haiti through the slave trade.At the final destination on the fact-finding trip, bullet-riddled walls immediately remind visitors of the Republic of the Congo’s lengthy and recent internal conflict. Brazzaville’s interesting sites include the Poto-Poto School of Painting, which many scholars have called the most important and influential of the various African art schools established during colonialism, as well as the Congo River, which is the fifth longest in the world. In many other respects, including flow strength, it is actually second, behind only the Amazon. Both Congolese states are named after the river, and on opposing sides of its enormous Pool Malebo stand the two capitals, Brazzaville and Kinshasa.The fact-finding trip was fully sponsored by the Korea Foundation, which arranged cultural exchange events in each of the three countries. Corporate support funded the provision of uniforms and equipment for the soccer teams.

Arirang Cafe TV Programme - Special Series on International Sports
April 03, 2006

On April 2006. Arirang Cafe organized a special series on international sports, covering several major issues, including drugs in sports, women and sports, the security of the future of sports and marketing sports.
This series was designed on the occasion of two major international sporting events held in Seoul: the first was the 15th General Assembly of the Association of National Olympic Committees, with over 203 members around the world, and the second was SportAccord, an annual conference with many international federation representatives, along with various other people who are making a serious profession out of sports.
On April 3, 2006, the first episode of the series featured Dr. Jacques Rogge, President of the International Olympic Committee, and Ms. Tracey Lee Holmes, an international sports journalist and programmer at many of the world’s biggest sporting events.

ST-EP to establish projects in Ghana and Togo
March 10, 2006

The ST-EP Foundation is set to launch cultural exchange projects in Ghana and Togo after signing separate Memoranda of Understanding with the each country’s government. ST-EP stands for Sustainable Tourism Eliminating Poverty, and the Foundation focuses on the world’s least developed countries. These new projects will further ST-EP’s work on the African continent.Francis Tsegah, Ambassador of the Republic of Ghana in Spain, and Gabriel S. K. Dosseh-Anyron, Minister of Culture, Tourism and Leisure of the Republic of Togo represented their respective countries. Korean Ambassador Dho Young-shim signed on behalf of the ST-EP Foundation. Madame Dho is Chairperson of ST-EP’s Board of Directors.The signing was held against the backdrop of the world-famous ITB tourism industry exhibition and exchange in Berlin, Germany in order to underscore the full scope and economic potential of the tourism industry. 2005 marked a continued upward trend in the tourism industry, despite various terrorists attacks, devastating hurricanes, the tsunami aftermath and widespread avian influenza concerns. Yet worldwide international tourist arrivals grew by 5.5 per cent, while exceeding 800 million for the first time in history. Given that tourism represents over 70 per cent of service exports in least developed countries, it is uniquely positioned to deliver positive social change to those who need it the most.There are also plans for a third project in Congo-Brazzaville, but no MOU has yet been signed with that country. The African cultural exchange projects will take place between April 17th and April 27th.

1st UNWTO ST-EP Foundation Board of Directors Meeting
March 09, 2006

The first Meeting of the Board of Directors of the ST-EP Foundation took place in Berlin, Germany, on March 9, 2006. The meeting was convened by the UNWTO Secretary-General and was attended by representatives of the following States, Members of the Board: Ecuador, India, Italy, Japan, Lesotho, Republic of Korea and Senegal. Also present were the Deputy Secretary-General of UNWTO and the Head of the Sustainable Development of Tourism Department, as well as a representative from the Netherlands Development Organization (SNV).

The Board agreed to provide funding and initiate the implementation, during 2006, of four projects (2 in Africa, 1 in Asia and 1 in Latin America) to be selected from a list prepared by UNWTO Secretariat and approved at the next meeting of the Board.

Additionally, the Board also elected Amb. Dho Young-shim as Chair of the Board of Directors.

ST-EP holds first Board meeting at ITB in Berlin
March 09, 2006

The first meeting of the ST-EP Foundation Board of Directors was held in conjunction with the fourth ST-EP Forum at the world-famous ITB tourism industry exhibition and exchange in Berlin, Germany.The composition and structure of the Board of Directors was approved at the 16th Session of the UN World Tourism Organization’s General Assembly. All 146 UNWTO member-states unanimously approved the entire Constitution of the Sustainable Tourism Eliminating Poverty Foundation at that time. There are eight seats on the ST-EP Board of Directors. Since the Foundation’s international headquarters are in Seoul, operating with the support of the Korean government, South Korea has the only permanent seat. The other seven seats are held by representative states from various global regions. They include Ecuador (Latin America), India (South Asia), Italy (Europe), Japan (Asia), Lesotho (Africa), Saudi Arabia (the Middle East) and Senegal (also Africa). The selection of two African states reflects the particular focus of the ST-EP Foundation’s work on that continent.At the Board’s first meeting on March 9th Dho Young-shim was elected as Chairperson. Madame Dho is Korea’s Ambassador of Tourism and Sports. She has been an integral player in the ST-EP initiative since it was launched at the 2002 World Summit for Sustainable Development in Johannesburg. Ambassador Dho co-chaired the ST-EP Preparatory Committee, along with UNWTO Secretary-General Francesco Frangialli.ST-EP Forums are organized by the UNWTO. They are informal opportunities for governments, NGOs and other stakeholders to share experiences related to their own poverty alleviation projects. The governments of Brazil, Ecuador, Maldives, Mali, Nigeria and Sri Lanka all sent ministers to the fourth ST-EP Forum on March 10th. Representatives also came from the Netherlands Development Organization (SNV), the German Technical Cooperation (GTZ) and the French Directorate General for International Co-operation and Development (DGCID). Peter de Jong, the President and CEO of the Pacific Asia Travel Association (PATA) and Secretary-General Frangialli were featured speakers.

Second ST-EP conference concludes in Torino
February 11, 2006

The ST-EP Foundation’s Second Conference of Global Leaders was held in Torino on February 11th at the Visa Olympians Reunion Center. ST-EP (Sustainable Tourism Eliminating Poverty) is an initiative of the UN World Tourism Organization. ST-EP targets the world’s poorest countries for socially, economically and ecologically sustainable tourism projects.The conference was held during the Olympic Games to ensure numerous international sporting and industry leaders would be in attendance. They included high-level officials from governments, corporations, Olympic organizations and sports NGOs around the world. Prince Albert II of Monaco was once again the keynote luncheon speaker.The highlight of the event was a free-flowing, energized round-table discussion. Some participants shared past experiences, while others posed questions and challenges to the group. Everybody left with a better understanding of each other’s needs and perspectives as mutual stakeholders in the developmental potential of the tourism and sporting industries.UNWTO Secretary-General Francesco Frangialli used Indonesia and Egypt as examples of countries that have relied heavily on tourism while facing numerous challenges and difficulties over the past several years.”These are cases of countries which have been suffering a lot, but where tourism is so important,” he said. “Tourism very often in relation with sport is able to provide in countries like that a lot of opportunities and a lot of jobs.” Gianni Merlo, President of the Association of International Press Sportive, said that using sport is the best strategy for African countries that want to be well-known quickly because it has a message that can be easily understood all over the world.”The media is following sport very much, and sport is a message of peace, even when there is a big fight, a fight between two teams,” he explained. “Especially sport is a message that goes to all the generations.”According to Tom Shepard, Executive Vice President of Global Marketing Partnerships and Sponsorship for Visa International, there is great potential for corporate sponsorship of events in developing countries, but companies often know little about such opportunities or the benefits they have to offer.”Once they learn about the need and the opportunity,” he said, “they will move from the position of corporate reputation and from the position of assisting emerging nations and the economics thereof.”Francis Tsegah, Ghana’s Ambassador to Spain, highlighted two major challenges for poorer countries trying to host sporting events. The first involves infrastructure, which often needs to be built from scratch. ”In the first world or western world, some of the best stadia are owned by sporting clubs, but in Africa, for example in Ghana, the government has to build the facilities,” he said. “The government of Ghana is going to spend almost $50 ~ 60 million just putting together four stadia [for the next African Cup].”Tsegah also noted that in order to recover that kind of investment, attendance at the event needs to be high. However attendance is often a major issue in Africa, even at an elite-level event. ”Traveling from Akraa, for example, in Ghana to Egypt, you would need a fortune. To get a lot of people going to watch the game itself is problem,” he added. “The hope is that maybe with television coverage and all those things, people from outside Africa will hear about Ghana, and then it may become a tourist destination.” Marc Daniel Gutekunst, co-founder and co-chair of the Dekalb International Training Center in Atlanta, talked about the need for better information concerning the opportunities for support that are available to host countries. In 2005 the DITC co-hosted the African Junior Athletics Championships in Tunisia. ”The Tunisians were saying to us how are we going to host this competition? We have no cookbook! Somebody has done it in the past, and here we have to re-learn everything”, he explained. “If only we could come up with a cookbook for how we can work at our level. How can we talk to our friends at Coca-Cola or Visa?”Eiven that there are numerous resources available, along with plenty of people who want to contribute, Gutekunst concluded that opportunities like the Conference of Global Leaders for various stakeholders to share perspectives and ideas are essential. “It takes a forum like this one to bring all of us together and provide the tools,” he said.Round-table panelists represented countries from throughout Asia, Africa, Europe and the Americas. Among others, they included Giovanni Di Cola, Program Coordinator of the International Labour Organization, Lupwishi Mbuyamba, President of the International Federation of Choral Music, In Young Rhee, Senior Vice-President of Samsung Electronics and Cheikh Thiare, General Secretary of the International Association of Athletics Federations.

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